Eye Film’s MD, Charlie Gauvain, recently hosted an insightful session at the international COBIS Conference on how AI is transforming filmmaking, showing school marketeers how to increase engagement and reduce costs. Speaking to an enthusiastic audience, he explored AI-powered tools that streamline content creation, from software that helps develop content strategies to AI-enhanced mobile filming techniques. Attendees discovered how to get the most from their camera phones by integrating AI apps for stabilisation, automated editing, and multilingual voiceovers—making high-quality video production more accessible than ever. He also highlighted free-to-access and low-cost editing software that allows schools to produce professional-grade content without the need for expensive post-production.
The response was overwhelmingly positive, with marketeers excited about the practical ways AI can help them create more impactful content while saving time and resources. As digital communication evolves, schools that embrace AI-driven video will be better positioned to engage international families and showcase their unique offering.
At Eye Film, we specialise in helping independent schools worldwide harness the power of video. Our experienced crew produces high-quality content, including boarding films, multilingual headmaster messages, and international student testimonials—powerful tools for strengthening global reach and driving admissions. These films seamlessly complement website launches, digital campaigns, and school events, providing an authentic insight into school life.
Beyond production, we also provide a bespoke editing service for schools as well as hands-on filming and training workshops, equipping school teams with the skills to create professional video content in-house. Whether you need full-scale film production or guidance on integrating AI into your marketing, we can help.
Get in touch to see how we can support you.
Categories: Sector News
