Boarding Box Set – marketing considerations for boarding schools
Wednesday 21 April, 2:00 pm - 3:00 pm
🏷️ From £90
🎧 Deputy Head Pastoral, Head of Boarding, Senior Boarding Practitioners
📍 Online
🎥 Watch live or on catch up
✅ Included in BSA CPD Pass
Course outline: BSA’s Boarding box set series is designed for boarding staff and school leaders giving them a broad overview of a range of key boarding-related topics. This series is ideal for staff moving into senior positions in boarding, preparing for Deputy Headship and consolidating their understanding on the wider sector ‘headlines’. This session will focus on the marketing and admissions functions within your boarding school. It will provide a strong introduction to the basics of marketing planning and strategy to enable you to drive boarding numbers within your school. Understanding the admissions journey for prospective families will help you scrutinise your processes and improve the customer journey, increasing conversion rates and your school’s brand reputation. Training topics will include:
Speaker:
Aileen Kane, is Deputy CEO and Chief Operating Officer of Abitas Group
Aileen is Deputy CEO and Chief Operating Officer of Abitas Group, with responsibility across group strategy, finance, governance, people, risk, operations and commercial development. Working across the Group’s associations and businesses, she leads the development and delivery of Group strategy alongside the CEO, strengthening performance and identifying opportunities for sustainable growth.
Aileen has helped drive the Group’s growth and diversification, leading acquisitions, creating new associations and commercial ventures, and co-founding BSA Legal Services, a regulated immigration law firm serving the education sector. She also leads and supports the Group’s engagement with government, regulators and key stakeholders, contributing to policy across boarding, safeguarding, immigration and international education.
Aileen brings a strong commercial and strategic focus to the Group’s continued growth, diversification and long-term development.
Other titles in this series:
Course outline: BSA’s Boarding box set series is designed for boarding staff and school leaders giving them a broad overview of a range of key boarding-related topics. This series is ideal for staff moving into senior positions in boarding, preparing for Deputy Headship and consolidating their understanding on the wider sector ‘headlines’. This session will focus on the marketing and admissions functions within your boarding school. It will provide a strong introduction to the basics of marketing planning and strategy to enable you to drive boarding numbers within your school. Understanding the admissions journey for prospective families will help you scrutinise your processes and improve the customer journey, increasing conversion rates and your school’s brand reputation. Training topics will include:
- Marketing strategy and planning
- Marketing mix
- Lead-to-sale process
- Customer journey
- Getting the team right.
- An understanding of marketing planning and strategy
- Detail on how to make the marketing mix work for your school
- An overview of the customer journey and how to improve this
- Supporting your marketing and admissions team.
Speaker:
Aileen Kane, is Deputy CEO and Chief Operating Officer of Abitas Group
Aileen is Deputy CEO and Chief Operating Officer of Abitas Group, with responsibility across group strategy, finance, governance, people, risk, operations and commercial development. Working across the Group’s associations and businesses, she leads the development and delivery of Group strategy alongside the CEO, strengthening performance and identifying opportunities for sustainable growth.
Aileen has helped drive the Group’s growth and diversification, leading acquisitions, creating new associations and commercial ventures, and co-founding BSA Legal Services, a regulated immigration law firm serving the education sector. She also leads and supports the Group’s engagement with government, regulators and key stakeholders, contributing to policy across boarding, safeguarding, immigration and international education.
Aileen brings a strong commercial and strategic focus to the Group’s continued growth, diversification and long-term development.
Other titles in this series:
| 1. Boarding box set – sector overview and market analysis | November 02, 2026 | |
| 2. Boarding box set – Safeguarding | November 30, 2026 | |
| 3. Boarding box set – Inclusion and belonging | March 01, 2027 | |
| 4. Boarding box set – understanding UKVI compliance | March 05, 2027 | |
| 5. Boarding Box Set: Building a Positive Staff Culture | March 09, 2027 | |
| 6. Boarding box set – Marketing considerations for boarding schools | April 21, 2027 | |
| 7. Boarding box set – Preparing for a boarding inspection | May 24, 2026 | |
| 8. Boarding box set – boarding house management | June 10, 2027 | |
