Candidate Profile
We are seeking a talented and experienced Communications and Content Manager to join our dynamic marketing team.
The ideal candidate will have a strong background in content creation, excellent written and verbal communication skills, and a strategic mindset to drive our brand’s messaging and storytelling efforts.
Main Responsibilities
- Develop and execute content strategies to drive engagement and brand awareness across multiple marketing channels;
- Spearhead the development and dissemination of engaging written content tailored for our website and Customer Relationship Management (CRM) platform;
- Create high-quality written content for social media platforms, including posts, captions, and stories, to effectively communicate our brand’s message and engage our audience;
- Write engaging and informative blog posts on relevant topics to increase website traffic and establish thought leadership in our sector;
- Craft compelling marketing emails and newsletters to promote products, services, and company updates, ensuring consistency in brand voice and messaging;
- Manage the content calendar to ensure timely delivery of content across all marketing channels, coordinating with internal teams to align content with marketing campaigns and initiatives;
- Optimize website content to improve search engine visibility and enhance user experience, collaborating with the SEO team to incorporate relevant keywords and best practices;
- Manage the development and regular updates of internal and external publications such as newsletters, handbooks, brochures, flyers, event communications and other marketing and communication materials;
- Support in the development of creative and impactful advertising copy for digital and print advertisements to drive customer acquisition and sales;
- Stay up-to-date with industry trends and best practices in content marketing and communication strategies, recommending innovative approaches to enhance our brand’s presence and reach; and
- Collaborate cross-functionally with marketing, admissions, design, Senior Leadership Team and faculty to ensure alignment and consistency in messaging across all touchpoints.
- Collaborate with faculty and marketing team to create nominations for awards from esteemed and respected educational organizations that can raise brand awareness and recognition.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Proven experience in content creation, copywriting, or communications roles, preferably in a marketing or advertising agency environment.
- Exceptional writing and editing skills, with a keen eye for detail and accuracy.
- Strong understanding of content marketing principles and best practices, including SEO optimization techniques.
- Proficiency in using content management systems (CMS) and marketing automation platforms.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creative thinking and problem-solving abilities, with a passion for storytelling and crafting compelling narratives.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Knowledge of graphic design principles and experience with multimedia content creation tools (e.g., Adobe Creative Suite) is a plus.
- Knowledge of American English spelling and punctuation is a plus.
Preferred Qualifications:
- Master’s degree in Marketing, Communications, or a related field.
- Certification in content marketing, digital marketing, or related areas.
- Experience working with social media management tools (e.g., Hootsuite) and email marketing platforms (e.g., HubSpot).
- Previous experience in managing a team of content creators or writers.
- Familiarity with industry-specific regulations and compliance standards (e.g., GDPR) related to content creation and communications.
How to Apply
Join our team and play a key role in shaping our School’s narrative and driving engagement with our audience through strategic content creation and communication efforts. Apply now to be part of our dynamic and international marketing team and email your CV and covering letter to Christina Adamopoulou, Head of Marketing & Communications at cadamopoulou@tasisengland.org
