Harnessing the power of social media to promote your school and boarding house
🏷️ From £135
🎧 Assistant Heads, Heads of Boarding, Houseparents, Assistant Houseparents, all who work in boarding
📍 Online
✅ Included in BSA CPD Pass
Course outline:
In this seminar, we will cover how to make the best use of social media to promote your boarding school provision. Current and prospective parents, as well as students, will form opinions about our schools partly based on what is projected on social media. Therefore, harnessing the power of social media is essential for showcasing the unique offerings of your boarding school. Join us as we explore proven techniques to engage with prospective students, parents, and the wider community, from crafting compelling content to leveraging the latest trends. Our speaker will discuss how to navigate various platforms, tailor your messaging, and ultimately create a digital narrative that highlights the exceptional opportunities and experiences your institution provides.
Learning outcomes:
- To evaluate own school’s use of social media
- How to best showcase your boarding provision
- Hints and tips for your online presence.
Speaker:
Aileen Kane, is Deputy CEO and Chief Operating Officer of Abitas Group
Aileen is Deputy CEO and Chief Operating Officer of Abitas Group, with responsibility across group strategy, finance, governance, people, risk, operations and commercial development. Working across the Group’s associations and businesses, she leads the development and delivery of Group strategy alongside the CEO, strengthening performance and identifying opportunities for sustainable growth.
Aileen has helped drive the Group’s growth and diversification, leading acquisitions, creating new associations and commercial ventures, and co-founding BSA Legal Services, a regulated immigration law firm serving the education sector. She also leads and supports the Group’s engagement with government, regulators and key stakeholders, contributing to policy across boarding, safeguarding, immigration and international education.
Aileen brings a strong commercial and strategic focus to the Group’s continued growth, diversification and long-term development.
