
- Date: January 19, 2026
- Time: 10:30 – 12:30
- Cost: BSA Full Member – £135, BSA Affiliate Member – £170, Non-member – £270
- Audience: Deputy head pastoral, directors and heads of boarding, admissions and marketing staff
- Platform: Zoom (online) – seminar
Course outline:
This new course focuses on using LinkedIn as a cost-effective method to support boarder recruitment. Aimed at senior leaders, marketing and admissions staff the course looks at how to build connections and followers, create suitable content, manage messaging and use analytics to track performance. Practical, with plenty of take aways and examples, it aims to give schools another weapon in their marketing and recruitment armoury.
Training topics will include:
- Linked In’s role among social platforms
- How it works
- Building connections and followers
- Effective messaging
- Targeting prospects.
Learning outcomes:
- An understanding of LinkedIn and how to use it to support school marketing
- Building a strategy and plan to best utilise the power of LinkedIn.
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