Marketing & Content Coordinator 

Purpose 

To create and coordinate purpose led marketing content that directly supports admissions conversion, reassurance, advocacy and trust; not content for its own sake.

This role exists to ensure Windermere’s story is told clearly, credibly and consistently across all channels and formats, with content tailored to specific stakeholder audiences,, aligned to admissions priorities and agreed strategy.

The role has full responsibility for content production, design execution and publishing across print, digital and social platforms.

Ownership of: 

• End-to-end content design and production, including:
• Booklets, prospectuses, newspapers, leaflets and handbooks
• Audience-specific materials tailored to key recruitment segments
• Website content development, updates and ongoing management (under strategy set by the Head of M&A)
• Full responsibility for publishing all website content, including pages, blogs and stories
• Full ownership of social media posting and execution across all platforms
• Content supporting search visibility and discoverability
• Testimonials, stories and proof‑points
• Day‑to‑day content coordination across all channels

Key Responsibilities 

Content with Purpose & Design Ownership 

Produce, design and deliver high-quality content that supports:

• Enquiry confidence
• Visit conversion
• Advocacy and reassurance

Including: 

• Designing and producing print and digital materials (prospectuses, booklets, handbooks, newsletters, leaflets)
• Adapting content for different audiences (international families, armed forces, day pupils, nursery, etc.)
• Ensuring all materials are aligned to admissions priorities and brand tone

Focus on:  

• Pupil experience
• Staff credibility
• Parent and alumni proof

Website Development & Digital Execution 

Including:

• Designing and producing print and digital materials (prospectuses, booklets, handbooks, newsletters, leaflets)
• Adapting content for different audiences (international families, armed forces, day pupils, nursery, etc.)
• Ensuring all materials are aligned to admissions priorities and brand tone

Social Media Ownership and Execution 

• Act as the primary owner of all social media posting
• Schedule, publish and manage content across Facebook, Instagram and LinkedIn
• Ensure consistent, timely and strategic posting aligned to:
• Admissions milestones
• Open events
• School calendar
• Capture and curate day-to-day content from across the school
• Encourage participation from staff, pupils, parents and alumni safely and confidently
• Monitor engagement, reach and referral traffic, reporting performance monthly

Campaign & Calendar Support 

• Support delivery of marketing campaigns under direction of the Head of M&A.
• Maintain an editorial calendar linked to recruitment priorities.
• Coordinate photography, video and content inputs across the school.
• Ensure all content activity supports admissions conversion goals

Required Skills & Experience 

• Experience in content creation, graphic design, digital marketing.
• Strong design capability (print and digital content production)
• Strong writing and editing skills.
• Experience managing and updating websites (CMS platforms)
• Experience managing and posting across social media platforms
• Understanding of how content drives conversion, trust and engagement
• Highly organised, responsive and able to manage multiple content streams
• Confident liaising with staff and contributors across an organisation

SAFEGUARDING RESPONSIBILITIES FOR ALL STAFF

The post-holder’s responsibility for promoting and safeguarding the welfare of children and young people for whom s/he is responsible, or with whom s/he comes into contact, will be to adhere to and ensure compliance with the School’s Safeguarding Policy Statement at all times. If in the course of carrying out the duties of the post the post-holder becomes aware of any actual or potential risks to the safety or welfare of children in the school, s/he must report any concerns to the school’s Designated Safeguarding Lead.

The School operates a No Smoking and Vaping policy within its buildings and grounds.

Windermere School is committed to safeguarding and promoting the welfare of children and young people. Applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. The school will undertake online searches on shortlisted applicants and may require applicants to provide details of their online profile, including social media accounts. This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020.”

TO APPLY

Email: hr@windermereschool.co.uk or apply via the website Vacancies at Windermere School | Jobs in the Lake District