Harnessing the power of social media to promote your school and boarding house

Name: Harnessing the power of social media to promote your school and boarding house
Start: 2025-06-24T10:30:00+01:00
End: 2025-06-24T12:30:00+01:00
Location: Online – Zoom

Tuesday 24 June, 10:30 am - 12:30 pm

Date: June 24, 2025
Time: 10:30 – 12:30
Cost: BSA Full Member – £135, BSA Affiliate Member – £ 170, Non-member – £270
Audience: Assistant Heads, Heads of Boarding, Houseparents, Assistant Houseparents, all who work in boarding
Platform: Zoom (online) Half-Day Seminar

Course outline:

In this webinar, we will cover how to make the best use of the dynamic world of effective social media strategies for promoting your boarding school provision. Current and prospective parents, as well as students, will form opinions about our schools partly based on what is projected on social media. Therefore, harnessing the power of social media is essential for showcasing the unique offerings of your boarding school. Join us as we explore proven techniques to engage with prospective students, parents, and the wider community, from crafting compelling content to leveraging the latest trends. Our speaker will discuss how to navigate various platforms, tailor your messaging, and ultimately create a digital narrative that highlights the exceptional opportunities and experiences your institution provides.

Learning outcomes:

To evaluate own school’s use of social media
How to best showcase your boarding provision
Hints and tips for your online presence.

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Speakers:

Aileen Kane, Deputy CEO and Chief Operating Officer

Aileen is Deputy CEO & COO of BSA Group. She leads operations at BSA Group and works closely with members to provide guidance and training. Aileen also works with government departments, local authorities and other agencies to support members and heads up the group’s work to find places for refugee children escaping from conflict countries.

Nicola Purcell, Head of Marketing and Membership, BSA Group

Nicola joined the BSA Group in September 2024 as Head of Marketing Communications, having previously worked for a global educational charity in various event management, business development and marketing roles. During this time she worked closely with several schools – both independent and state – to help young people access a career in financial services. She is passionate about effective communication and lifelong learning.