Working with agents: Best practice recommendations
🏷️ From £135
🎧 Marketing staff, Admissions staff, SLT/SMT
📍 Online
✅ Included in BSA CPD Pass
Course Outline: Almost one third of the current boarding population in the UK is made up of international students, creating an exciting and global community of young people receiving their education and pastoral care in the UK. For many schools, recruiting internationally involves working with educational agents to support the promotion of their school overseas and to ensure that student and school community are paired successfully. Relationships with agents can vary. The BSA Certified Agent scheme assures the professional quality of agents to schools, but there are a number of ways in which schools themselves can improve their working relationships with agents. This two-hour session will go through the process of finding, building relationships and working with agents, with best practice recommendations to support the development of strong relationships between school and agent. We will hear directly from three BSA Certified Agents working in China, Germany, Africa and the Middle East to share their recommendations first hand and answer any questions delegates may have.
Training topics will include:
- The current global market for UK boarding schools
- Recent changes in the international market
- Drivers for international parents
- The need for diversification
- New and emerging markets
- The need for good agents
- Working with agents
- Producing an agent handbook
- What agents want from your schools
- Developing positive relationships
Learning outcomes:
- Increased understanding of the global market in UK boarding schools
- Best practice recommendations for building relationships with good agents
- Increased understanding of how to maintain good relationships with agents
- Suggestions and ideas for new markets and relationships
Speaker:
Aileen Kane, is Deputy CEO and Chief Operating Officer of Abitas Group
Aileen is Deputy CEO and Chief Operating Officer of Abitas Group, with responsibility across group strategy, finance, governance, people, risk, operations and commercial development. Working across the Group’s associations and businesses, she leads the development and delivery of Group strategy alongside the CEO, strengthening performance and identifying opportunities for sustainable growth.
Aileen has helped drive the Group’s growth and diversification, leading acquisitions, creating new associations and commercial ventures, and co-founding BSA Legal Services, a regulated immigration law firm serving the education sector. She also leads and supports the Group’s engagement with government, regulators and key stakeholders, contributing to policy across boarding, safeguarding, immigration and international education.
Aileen brings a strong commercial and strategic focus to the Group’s continued growth, diversification and long-term development.
This event will be held jointly with: 
