AgentsConnect on Tour – London
🏷️ From £250
🎧 Admissions, marketing and international recruitment staff, Heads, Deputy Heads and senior leaders involved in international strategy. Schools seeking to develop or refine their agent networks
📍 Dulwich College
Course outline:
AgentsConnect on Tour is a new pilot event designed exclusively for BSA member schools seeking to build strong, effective relationships with international education agents. Developed in response to feedback from recent forums and events, this face-to-face format moves away from traditional recruitment fairs and instead prioritises meaningful engagement, discussion, and collaboration.
The day combines practical insight sessions with high-quality networking, enabling schools to meet agents in a structured, focused environment and explore opportunities for long-term partnership.
What to expect
- Morning sessions offering sector insights and guidance on working effectively with agents
- Networking lunch with attending agents and school colleagues
- Structured afternoon networking, giving schools dedicated time to meet agents at tables and hold in-depth conversations
Key benefits for schools
- Meet a broad range of education agents in a focused, professional setting
- Build trusted relationships that support international recruitment strategies
- Gain insight into agent perspectives, markets and best practice
- Take part in a pilot format designed to encourage meaningful, productive conversations
This event is currently fully booked. If you would like to be added to our waiting list, please email bsa@boarding.org.uk
Joint with:
Programme:
09:30
Registration and Refreshments
10:00 – 10:15
BSA – State of the Boarding Nation
Speaker: Aileen Kane, DCEO/COO, BSA Group
10:15 – 10:45
Sponsor expert speaker
10:45 – 11:15
Branding for the Global Stage: Attracting International Families with Confidence
Speaker: Phil Dean, Studio Certain
11:15 – 12:00
Creating a strategy for growth: new emerging boarding markets
Speaker: Guy Schady-Beckett, ISS. Joined by a panel of agents
12:00 – 13:00
LUNCH
13:00 – 16:30
Networking every 20 minutes
Speakers:
Aileen Kane, DCEO/COO, BSA Group
Aileen is a seasoned marketing and communications strategist with extensive experience in driving business growth, brand positioning, and stakeholder engagement, including in the education sector. At BSA Group, she has led strategic marketing, business development, mergers and acquisitions, and organisational transformation with measurable impact. Her background spans marcomms, public affairs, and policy advocacy, where she has shaped legislative discussions and built partnerships with government bodies, including the DfE and the Home Office supporting best practice and high care standards notably across safeguarding and international student recruitment.
Phil Dean, Managing Director, Studio Certain
Phil began his career as a graphic designer in his hometown of Leeds and now runs his agency Studio Certain in central London. He has run both small and large advertising agencies in Leeds, London, Glasgow, New York and Bangalore and has worked with blue chip brands such as Nike, Virgin, Guinness, Formula 1, Toyota, Jaguar to name but a few. He’s also an established artist and has exhibited and sold art in New York and London.
Guy Schady-Beckett, ISS. Joined by a panel of agents
