BSA & BAISIS Recommendations for working with agents

• Date: November 20, 2025
• Time: 11:00 – 13:00
• Cost: BAISIS/BSA member – £135, BSA Affiliate Member – £170, Non-member – £270
• Audience: Marketing staff, Admissions staff, SLT/SMT
• Platform: Zoom (online) – Half day seminar

Course Outline:

• Modern boarding is diverse and vibrant, with almost one-third of UK boarders coming from overseas.
   
  Recruiting internationally often means partnering with educational agents to promote schools abroad and ensure successful student placements. Agent relationships can vary widely. The BSA Certified Agent scheme guarantees quality, but schools can also take proactive steps to strengthen these partnerships.
   
  This two-hour session covers how to find, build, and maintain effective agent relationships, featuring insights from BSA Certified Agents working across a number of regions, who will share firsthand advice and answer questions.
   
  Join us to gain insights into the current global market, key drivers for international parents – and what agents really expect from schools.
   
  Learning outcomes:
   
   
  • Greater insight into the global boarding market
  • Best practices for cultivating strong agent relationships
  • Tips for maintaining and nurturing agent partnerships
  • Fresh ideas for exploring new markets and opportunities.

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