25th February saw the launch of a brand new business competition for schools in
Oxfordshire: The Business Challenge run by Abingdon School.
schools from across Oxfordshire took part in the competition's inaugural year
and the day proved to be a huge hit with both students and teachers alike. Each
school team of six students aged ten or eleven was set a business and
enterprise based challenge by Nick Fieldhouse, Head of Economics and Business
Studies at Abingdon. This year's task asked the teams to design and market a
brand new healthy soft drink brand.
students needed to think about a whole range of business concepts, from logo
and slogan design, to Unique Selling Points (USPs), ingredients and promotion
options. The teams were asked to produce a three minute presentation for a
panel of judges, as well as to submit details of the ingredients in their new
drink and a market map analysing its position in the market relative to
competitors. Each team was assigned an Abingdon School sixth form student
currently studying either Economics or Business Studies at A Level to act as a
dedicated 'business advisor' for the task.
about the competition, Nick Fieldhouse said, "Students were given just two
hours to complete the challenge and the quality of the work produced by all the
teams on the day was extremely high. The judges faced a very tough decision to
pick a winner and runner up. After much deliberation, Summer Fields School were
crowned the first ever winners of Abingdon School's Business Challenge
and Cothill House were announced as the runners-up."
marketing quiz, won by Pinewood School, rounded off a high pressured yet
thoroughly enjoyable day. The competition will be run again next year.