BSA webinar – Boarding box set: marketing and admissions

Name: BSA webinar – Boarding box set: marketing and admissions
Start: 2022-01-18T12:00:00+00:00
End: 2022-01-18T13:00:00+00:00
Location: Virtual – Zoom

18 January 2022 @ 12:00 pm - 1:00 pm

Date: January 18, 2022
Time: 12:00 – 13:00
Cost: Full Member – £60 / Additional Full Member – £15, Affiliate Member £90 / Additional Affiliate Member – £20, Non-member – £120
This set will be £500 for a member series place.
Audience: All those currently holding or aspiring to boarding leadership positions
Platform: Zoom (online)

Course outline

BSA’s Boarding box set series is designed for boarding staff and school leaders, giving them a broad overview series of a range of key topics relating to boarding. This series would be ideal for staff moving into senior positions in boarding, preparing for Deputy Headship and consolidating their understanding on the wider sector ‘headlines’.

This session will focus on the marketing and admissions functions within your boarding school. It will provide a strong introduction to the basics of marketing planning and strategy to enable you to drive boarding numbers within your school. Understanding the admissions journey for prospective families will help you scrutinise your processes and improve the customer journey, increasing conversion rates and the brand reputation of your school.

Training topics will include:

Marketing strategy and planning
Marketing mix
Lead to sale process
Customer journey
Getting the team right.

Learning outcomes:

An understanding of marketing planning and strategy
Detail on how to make the marketing mix work for your school
An overview of the customer journey, and how to improve this
Supporting your marketing and admissions team.

Audience:

All those currently holding or aspiring to boarding leadership positions

Cost:

Full Member – £60
Additional Full Member – £15
Affiliate Member £90
Additional Affiliate Member – £20
Non-member – £120

This set will be £500 for a member series place.

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Speaker: Aileen Kane, COO, BSA Group and Director, Sacpa

Aileen is COO of BSA Group, and the Director of Sacpa (Safeguarding and Child Protection Association). Aileen leads operations at BSA providing guidance and training to member schools and works closely with government departments including DfE, Home Office, DIT, MOD, FCO, local authorities and other agencies to support member schools. She was a board member of the Boarding Schools Partnership group, which aims to place vulnerable children into boarding schools, and heads up BSA’s work to find places for refugee children escaping from conflict countries. A business graduate with over 17 years of marketing and communications experience, Aileen has worked as a head of international marketing in the beauty industry before entering the education sector. She has managed the MAD (Marketing, Admissions, Development) departments at two independent UK schools within SMT/SLT to achieve strategic targets including growth and market awareness. Aileen is also a trustee for a children’s charity.

Other titles in this series: