Work under the direction of the Head of Marketing to help deliver the Marketing Strategy. This role (Maternity Cover) will involve working closely with multiple stakeholders in particular; Leadership Teams, Admissions Teams and Teaching staff across all schools. To develop a distinct brand presence for the schools through all relevant marketing channels but lead on digital content creation. To ensure all content is inspiring, correct and up to date and that it is both an informative and promotes the school to its wider audience.
JOB DESCRIPTION
Main Duties and Responsibilities
As the PR and Content Executive (Maternity Cover), you will lead on the creation of compelling written content across all marketing channels for The Mill Hill School Foundation.
Social Media:
• Work closely with multiple stakeholders to create exciting content for the relevant channels across The Mill Hill School Foundation
• Plan weekly content across different platforms,
e. g. Facebook, Twitter, Instagram and LinkedIn for each school and support Easter/Summer Schools when required
• Monitor the existing platforms and make approved responses when required
• Follow educational specialists on social media to look for opportunities to contribute to discussions online and build relationships with them
• Ensure that content from the Development and Enterprise Departments are included
• Keep abreast of changes in digital channels
• Work closely with Marketing and Digital Design Executive to create visually appealing posts
Website:
Content creator (including proof-reading and editing articles)
Maintaining and developing the website
Daily, to monitor and update information displayed on the website liaising with teaching staff and other departments where necessary
Drive traffic to the website through appropriate initiatives
Encourage contributions of news from staff and pupils which will then be communicated via the parent/agent e-newsletter
• Assess the information structure and presentation of information on the website to ensure that it is as impressive as it can be
• Check the functionality of the website to ensure that it is navigable
• Maintain an overview of all Foundation Schools’ websites, and of the pages which relate to the Development and Enterprise Departments and any other sub-sites which may evolve in time
• Create digital reports e.g. using Google Analytics
• Working closely with our digital agency, monitor the content of the information on the website with a view to maximizing Search Engine Optimisation (SEO)
• Update educational websites where information for our schools are held e.g. Good Schools’ Guide
• Send news to key electronic commercial and educational websites as appropriate
Please see the advert for further details.
