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X-WR-CALDESC:Events for The Boarding Schools' Association
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DTSTART;TZID=Europe/London:20251119T103000
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UID:66296-1763548200-1763555400@www.boarding.org.uk
SUMMARY:Marketing & Admissions Forum
DESCRIPTION:🏷️ FREE for BSA members\n🎧 Marketing & Admissions\n📍 Guildhouse School\, 43-45 Bloomsbury Square\, London\, WC1A 2RA – or join us online \n\nWe are excited to launch our Marketing & Admissions Forum this autumn. BSA forums are free for BSA member schools\, and are a great space to share stories\, swap ideas\, and expand your network. \nAt our first meeting you can expect to: \n\nHear from guest speakers Studio Certain on how to ensure your school brand remains relevant and resonant\nDiscuss challenges facing marketing and admissions teams with others who ‘get it’\nHear updates from BSA.\n\nEmail bsa@boarding.org.uk to book\, stating whether you will be attending in person or online. \n\n10:00-10:30 Registration\, tea and coffee\nFor those attending in person. \n10:30-11:15 Studio Certain: Rooted and relevant. How looking back can move your brand forward\nA school’s brand is far more than a crest or a colour palette; it’s the embodiment of your history\, values and the promises made to pupils\, parents\, and the wider community. Yet\, as markets shift\, expectations evolve and competition increases\, even the most respected schools must adapt. The challenge lies in how you can celebrate history and tradition while informing the future. In this session with the Founder and Creative Director of Studio Certain\, we’ll share practical insights on how to move your brand forward without losing your heritage\, including how to recognise the signs that change is needed; harness heritage and build trust; engage governors\, staff\, alumni\, parents and pupils in the process; and avoid common pitfalls that risk alienating your existing audience. \n11:15-12:00 Maximising impact in marketing and admissions: strategies\, recruitment trends\, and agent partnerships\nJoin colleagues from the BSA Marketing and Admissions Network for an engaging discussion exploring how boarding schools can strengthen marketing and admissions strategies in a rapidly changing landscape. This session aims to unpack the latest recruitment trends\, consider the evolving role of international and domestic agents\, and share practical approaches to delivering strategies that drive real impact. \n12:00-12:30 State boarding round table\nA round table for those working in marketing and admissions in state boarding schools. \n\nSpeakers \nPhil Dean\, Managing Director\, Studio Certain\nPhil began his career as a graphic designer in his hometown of Leeds and now runs his agency Studio Certain in central London. He has run both small and large advertising agencies in Leeds\, London\, Glasgow\, New York and Bangalore and has worked with blue chip brands such as Nike\, Virgin\, Guinness\, Formula 1\, Toyota\, Jaguar to name but a few. He’s also an established artist and has exhibited and sold art in New York and London. \n  \n\nPaul Irwin\, Creative Director\, Studio Certain\nFor 20 years\, Paul has worked in boutique and fully integrated agencies across sectors from professional services to the performing arts. Whether he’s developing brands\, defining strategies\, or directing brand films\, he leads every project with passion and precision. Paul’s expertise lies in distilling complex brand stories into clear\, emotionally driven messaging. As Creative Director of Studio Certain\, Paul inspires his team to push boundaries with intelligence. With a keen eye on trends and emerging technologies\, he continuously evolves strategies to keep brands relevant now and ready for what’s next. \n\n \nAileen Kane FTIOB\, Deputy CEO and COO\, BSA Group\nAileen is a seasoned marketing and communications strategist with extensive experience in driving business growth\, brand positioning\, and stakeholder engagement. At BSA Group\, she has led strategic marketing\, business development\, and organisational transformation with measurable impact. Her background spans marcomms\, public affairs\, and policy advocacy\, where she has shaped legislative discussions and built partnerships with government bodies\, including the DfE and the Home Office. With leadership roles across education and the charity sector\, Aileen is passionate about equipping organisations with effective\, data-driven strategies that deliver sustainable success. \n 
URL:https://www.boarding.org.uk/event/marketing-admissions-forum/
CATEGORIES:Forum,In-person,Online
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DTSTART;TZID=Europe/London:20251119T103000
DTEND;TZID=Europe/London:20251119T153000
DTSTAMP:20251105T064904Z
CREATED:20250701T204913Z
LAST-MODIFIED:20251105T064904Z
UID:61191-1763548200-1763566200@www.boarding.org.uk
SUMMARY:Strategising for boarding success
DESCRIPTION:🏷️ From £175\n🎧 Heads\, deputy heads\, heads of boarding\, senior leads\, governors\n📍 Online \n\nCourse outline: \nThis seminar is designed for those responsible for shaping strategy within their organisation or teams. It unpacks the essential strategic planning toolkit\, explaining how and why these tools work. Through real-world case studies from diverse sectors\, it explores practical approaches to strategic planning – and why it matters. \nLearning outcomes: \n\nClearer understanding of how to create a strategy for your organisation\nInsight into a broad range of strategic tools and methodologies\nPractical lessons from other sectors applied to schools and education.\n\nBOOK NOW \n\nSpeaker:\nRobin Fletcher\, Chief Executive\nRobin Fletcher is CEO of BSA Group\, comprising BAISIS (British Association of Independent Schools with International Students)\, BSA (Boarding Schools’ Association)\, BSA Legal\, HIEDA (Health in Education Association) SACPA (Safeguarding and Child Protection Association) and TIOB (The Institute of Boarding). A former journalist\, editor and communications director\, Robin is a non-executive director of the manufacturers’ trade body Make UK\, a Fellow of the Royal Society of Arts and an Honorary Fellow of Cardiff Metropolitan University.
URL:https://www.boarding.org.uk/event/strategising-for-boarding-success/
LOCATION:Virtual – Zoom\, United Kingdom
CATEGORIES:Online,Seminar
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