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DTSTART;TZID=Europe/London:20241122T100000
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UID:51820-1732269600-1732276800@www.boarding.org.uk
SUMMARY:BSA/ISBA - Boarding Schools - Marketing strategies for success
DESCRIPTION:Date: November 22\, 2024\nTime: 10:00 – 12:00\nCost: BSA/ISBA Full Member Rate: £80\, Non-Member Rate: £160\nAudience: Boarding school bursars\, heads of boarding\, boarding deputy heads\, pastoral heads\, senior houseparents\, marketing and admissions leads\nPlatform: Zoom (online) – Half-day Seminar\n\n\nCourse outline: \nAgainst the backdrop of a changing political and legislative landscape and increasing financial pressures\, effective communications and marketing strategies are ever more important for schools to engage stakeholders and set themselves apart from the competition. ISBA and BSA are pleased to offer boarding school bursars\, heads and deputy heads of boarding\, pastoral heads\, senior houseparents and marketing leads the opportunity to hear from sector experts about the changes afoot for independent education and consider practical strategies for remaining attractive\, responsive\, and resilient. \nProgramme: \n10.00 – 10.25  \nIntroduction and overview of current and predicted financial and political changes impacting school strategies and operational plans – David Woodgate\, ISBA CEO and David Walker\, BSA Director \n10.25 – 10.55  \nPractical steps for a successful marketing strategy for boarding schools – Aileen Kane\, BSA COO \n10.55 – 11.00  \nBreak \n11.00 – 11.30  \nEffective strategies for internal and external communications – Carolyn Reed and Katie Cardona\, Reed Brand Communication  \n11.30 – 12.00  \nOpen panel session  \n\nAileen Kane\, Deputy CEO & COO\, BSA\nCarolyn Reed\, Reed Brand Communication\nDavid Walker\, Executive Director\, Boarding and Director BSA/TIOB\nDavid Woodgate\, CEO\, ISBA\n\n\nBOOK NOW  \n\nSpeakers: \nDavid Walker\, Executive Director\, Boarding and Director BSA/TIOB  \nDavid is the BSA Director and joined the BSA group in August 2023. He has over 20 years’ experience in boarding schools and has worked in a range of schools in the UK and Africa\, alongside being a prep school governor and a trustee of a MAT. Before taking up his post at the BSA\, David was Deputy Head Pastoral at a large co-ed independent school in the South-East. \n  \n\nDavid Woodgate\, CEO\, ISBA \nDavid Woodgate was appointed Chief Executive of the Independent Schools Bursars’ Association in May 2016.  Prior to this he was Chief Executive of the Institute of Financial Accountants from 2007 to 2015 after which he spent a year as the Strategy Consultant to the Institute of Public Accountants in Australia. \nDavid qualified as a Barrister in 1982 following a first degree in Languages (French and Russian)\, Law and Linguistics.  He moved from the law into the City\, holding several senior management and executive positions in the National Westminster Bank and the Royal Bank of Scotland – in Strategic Planning\, Corporate Finance and latterly as Director of e-Commerce for the corporate bank. He ran an outsourcing business and a specialist internal consultancy providing market intelligence and competitor analysis. \nHe completed an MBA at Warwick University Business School in 1992 with distinction.  A former Chief Executive of the Institute of Administrative Management\, he also holds a postgraduate diploma in Charity Management from the Institute of Chartered Secretaries and Administrators and South Bank University. He is a Fellow of the Royal Society of Arts\, a Chartered Banker\, a Freeman of the City of London and a Liveryman of the Worshipful Company of Wheelwrights. David is also a former Chairman of Governors of an HMC Independent school and is currently a Governor of the City of London School. \n\nAileen Kane\, Deputy CEO & COO\, BSA \nAileen is Deputy CEO & COO of BSA Group. She leads operations at BSA Group and works closely with members to provide guidance and training. Aileen also works with government departments\, local authorities and other agencies to support members and heads up the group’s work to find places for refugee children escaping from conflict countries. \n  \n  \n\nCarolyn Reed\, Reed Brand Communication \nCarolyn has a design and marketing background in FMCG and retail/service brands. She has been advising schools and colleges on their marketing strategy and brand communications for over 15 years and is passionate about using insight to inform strategic decision making and communications. Carolyn is a member of the Market Research Society\, AMCIS and an awarded member of D&AD (Design and Art Direction). \n  \n\nKatie Cardona \nKatie is a researcher and strategy consultant with a proven track record of helping independent schools secure and stabilise their position in the marketplace via bespoke marketing solutions and communications. \nUntil June 2024 she was Chair of Governors at Rydes Hill Preparatory School and Nursery in Guildford\, Surrey. Katie is a member of the Market Research Society.
URL:https://www.boarding.org.uk/event/bsa-isba-boarding-schools-marketing-strategies-for-success/
LOCATION:Virtual – Zoom\, United Kingdom
CATEGORIES:Webinar
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DTSTART;TZID=Europe/London:20241122T103000
DTEND;TZID=Europe/London:20241122T123000
DTSTAMP:20240807T145046Z
CREATED:20240418T073557Z
LAST-MODIFIED:20240807T145046Z
UID:47574-1732271400-1732278600@www.boarding.org.uk
SUMMARY:ADHD - systems and strategies to support pupils in boarding schools
DESCRIPTION:Date: November 22\,2024\nTime: 10:30 – 12:30\nCost: BSA Full Member – £135\, BSA Affiliate Member – £170\, Non-member – £270\nAudience: SLT\, Inclusion Lead\, Head of Boarding\, Teaching and Boarding staff\nPlatform: Zoom (online)\n\n\nCourse outline: \nThis presentation will demystify the term ADHD and co-existing conditions in terms of learning\, behaviour and socialisation issues. Focusing on traits and not labels we will provide delegates with an understanding of the developmental differences of ADHD to support children in terms of living and learning.  \nTraining topics will include: \n\nThe neuroscience of ADHD \nDevelopmental differences of ADHD \nIntroduction to the SF3R approach – structure\, flexibility\, rapport\, relationships and resilience. \n\nLearning outcomes: \nAll attendees will develop a much greater understanding and awareness of how children with ADHD relate to the world around them in learning and social settings. Systems and strategies outlined will inform\, confirm and “spark” innovative ways of supporting children and young persons with ADHD within boarding schools.  \nBOOK NOW \n\nSpeaker: \nFin O’Regan\, Consultant\, Trainer and Author \nFin is one of the leading behaviour and learning specialists in the UK. He is currently an ADHD and Neurodiversity Consultant and Trainer for a number of schools and organisations\, an Associate Lecturer for Leicester University\, NASEN\, the Helen Arkell Charity and the Institute of Education. \nHe was the Headmaster of the Centre Academy School\, regarded as the first specialist school within the UK for children with ADHD/ODD from 1996 -2002. Prior to that\, he was a Deputy Head Teacher\, the Head of the Science Department and a Science/PE teacher in London\, Newcastle and Washington DC \nHe is a current member of the Special Education Consortium\, the SpLD Assessment Standards Committee\, and The London CDC and is a council member of CReSTeD. \nFin is an internationally acclaimed presenter has presented over 2000 seminars throughout Europe\, the Middle East\, the Far East\, Australia\, New Zealand and North America and has published over 10 books on learning\, behaviour and socialisation issues.
URL:https://www.boarding.org.uk/event/adhd-systems-and-strategies-to-support-pupils-in-boarding-schools-2/
LOCATION:Virtual – Zoom\, United Kingdom
CATEGORIES:Seminar
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