Boarding box set – Marketing considerations for boarding schools
🏷️ £90-180, with additional tickets from £45
🎧 Deputy Head Pastoral, Head of Boarding, Senior Boarding Practitioners
📍 Online
🎥 Watch live or on catch up
Course outline:
BSA’s Boarding box set series is designed for boarding staff and school leaders giving them a broad overview of a range of key boarding-related topics. This series is ideal for staff moving into senior positions in boarding, preparing for Deputy Headship and consolidating their understanding on the wider sector ‘headlines’.
This session will focus on the marketing and admissions functions within your boarding school. It will provide a strong introduction to the basics of marketing planning and strategy to enable you to drive boarding numbers within your school. Understanding the admissions journey for prospective families will help you scrutinise your processes and improve the customer journey, increasing conversion rates and your school’s brand reputation.
Training topics will include:
- Marketing strategy and planning
- Marketing mix
- Lead-to-sale process
- Customer journey
- Getting the team right.
Learning outcomes:
- An understanding of marketing planning and strategy
- Detail on how to make the marketing mix work for your school
- An overview of the customer journey and how to improve this
- Supporting your marketing and admissions team.
Speaker:
Aileen Kane FTIOB, Deputy CEO and COO, BSA Group
Aileen is a seasoned marketing and communications strategist with extensive experience in driving business growth, brand positioning, and stakeholder engagement. At BSA Group, she has led strategic marketing, business development, and organisational transformation with measurable impact. Her background spans marcomms, public affairs, and policy advocacy, where she has shaped legislative discussions and built partnerships with government bodies, including the DfE and the Home Office. With leadership roles across education and the charity sector, Aileen is passionate about equipping organisations with effective, data-driven strategies that deliver sustainable success.
Other titles in this series:
| 1. Boarding box set – sector overview and market analysis | October 02, 2025 |
| 2. Boarding box set – Inspection | November 18, 2025 |
| 3. Boarding box set – Safeguarding | December 05, 2025 |
| 4. Boarding box set – understanding UKVI compliance | January 13, 2026 |
| 5. Boarding box set – Marketing considerations for boarding schools | February 03, 2026 |
| 6. Boarding box set – EDI in boarding | March 02, 2026 |
| 7. Boarding box set – Wellbeing and staff support | March 10, 2026 |
| 8. Boarding box set – boarding house management | June 18, 2026 |
