Gregor Lawson, co-founder of MorphCostumes,
gave a fascinating insight into the meteoric rise of his company to Loretto
Based in Edinburgh, MorphCostumes distributes
branded spandex costumes based on the existing skin-tight garments, which cover
the whole body.
Gregor said that from an initial £1,000
investment and a £150 web site launched back in 2009, the company has grown
into one with 30 employees and a turnover of £10,000,000 a year.
He went on to
explain that company's Facebook page has been a key element in their marketing,
with 250,000 fans as of Halloween 2010, 760,000 fans as of September
2011.The page reached one million likes on April 15, 2012.
Gregor said, "We strive to be the
world’s most innovative fancy dress costume Company. Think Nasa mixed with
Google in a spandex factory!"
Jonathan Hewat, Director of External Affairs
at Loretto, said, "We are most grateful to Gregor for sparing his valuable
time to speak to the pupils. He not only gave the pupils valuable tips and
pointers on how to succeed in business, but also and insight into his most
successful company and well-known brand. The pupils were inspired by his