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Business Leader and Dragon’s Den Guru Doug Richards Inspires Oundle Schoolboy
10th January 2014

Fifth Form Oundle School entrepreneur, Crawford Johnston (16), received a powerful boost when business superstar and government adviser Doug Richards described the schoolboy businessman as ‘a little Apple’.  

Having recently won a Young Lives ’Most Innovative Enterprise’ award for his educational Creative Writing Magic Money Cards, which help 9-15 year olds improve literacy ability and score high marks in exams, Crawford was invited to be amongst the guests and delegates at an Entrepreneurs and Education Programme seminar where Mr Richards discussed the different kinds of business opportunities that exist in a wide array of markets.

From Tesco to Ryanair and from John Lewis to Steve Jobs and the latest phone ‘apps’, the audience was taken on an enthralling and entertaining  journey describing real life examples of company stories.  The business dragon listed ten questions that steer his scrutiny of any enterprise opportunity.

“It was a breathtaking analysis,” admired Crawford. “Doug Richards could quickly cut to the heart of any venture. He was inspiring!”

A super surprise was in store when during his talk Doug Richards delivered a detailed description of Crawford’s business, stating that it was a clear example of an ‘innovative’ product with a unique advantage, one of the proven key elements for success. He finished by comparing the 16 year old schoolboy to the late Steve Jobs, pronouncing; “Crawford is a little Apple”.

After the seminar Doug Richards took time out to advise Crawford and direct him towards further development opportunity.

In the meantime, business is booming for Crawford and he already has sales on five continents.

 

Crawford is not shy when it comes to making friends with the famous and back in 2012 met the author Alexander McCall-Smith, who described his Creative Magic Money Cards as “Magnificent” and “a most remarkable idea.” Praise indeed. 

 

This year, for the second year in a row, Crawford won through to be a finalist in the UK Education Investor Awards, shortlisted in the important ‘Education Providers’ Category.

 

Universities have since been in contact to discuss Crawford's success and one Scottish University Vice Chancellor even invited him to talk to students about the impact his unique and legally protected idea is having on education - astonishingly, before Crawford has even taken his own GCSE exams. Famous authors are continuing to add their names in support - and a former Prime Minister has emailed a special message of praise.

 

You can follow Crawford’s progress at www.creativewritingmmc.co.uk .

 

Press contact:

 

Liz Dillarstone

Publicity and Press Relations Officer

Oundle School

01832 277267

07810 788458

ed@oundleschool.org.uk

  

 

Background Information on Oundle School

 

Oundle School is situated in the quintessentially English Market town from which it takes its name. The School's buildings, dating from the seventeenth to the twenty-first century, are dispersed throughout the town, which is, to a large extent, its campus.

The School's history goes back to 1556 when Sir William Laxton, Master of the Worshipful Company of Grocers and Lord Mayor of London, endowed and re-founded the original Oundle Grammar School, of which he was a former pupil. In 1876, the Grocers' Company decided to divide the School into two parts: Laxton Grammar School, mainly for the inhabitants of the town, and Oundle School, mainly for pupils from further afield. However, to mark the new millennium, the Governing Body decided to reunite the two schools under the common name of Oundle School, with Laxton as a House for day-pupils.

The School is now able to offer a range of educational possibilities to meet contemporary needs: co-educational day or boarding education, with Laxton Junior as a 4-11 day school, and Oundle School as a boarding and day school, with entry at 11, 13 or into the Sixth Form.

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