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13 Nov
Crisis media training: how schools can be ready
13 Nov 2018 - 13 Nov 2018

Crisis media training: how schools can be ready

November 13, 2018


Why should you attend?

  • Delegates will leave with an in depth understanding of the media, and what journalists are after.
  • They will learn how to create and refine soundbites about their school that can be built into media responses.
  • They will understand what makes a media crisis, and how to respond with a time-proven 'crisis media plan'.
  • Workshops will include a mock development of an outline crisis media plan, with interactive feedback.
  • Delegates will learn how to prepare the school's spokesperson for broadcast media interviews.
  • They will leave with the latest knowledge on how to deal with negative social media.


10:00am - Tea/Coffee available for delegate arrival

10:30am - Session 1:

  • Interaction: your media awareness, experiences and skills SWOT
  • Who are the media? What are the media looking for?
  • What is a media crisis? Examples and discussion
  • How to prepare for media interviews
  • Creating and refining soundbites that work for the media
  • 'Live' workshop #1: preparing soundbites for your school

11:25am - Tea/Coffee break

11:35am - Session 2:

  • Crisis media procedures
    • Crisis 'team'
    • Holding statement
    • Full message/response
    • The spokesperson
    • Crisis media best practice
  • 'Live' workshop #2: preparing your potential crisis media plan

13:00pm - Lunch break

13:45pm - Session 3:

  • Feedback: discussing your new crisis media plans
  • Top tips
    • How to prepare for broadcast media
    • Body control: eyes, hands, feet and mouth
    • Dealing with negative social media
  • Final Q&A

15:30pm - Close


Speaker: Steve Dyson

Steve Dyson has worked as a media consultant and trainer via Dyson Media since 2010. Having worked in the media since 1990, he is a former editor of the Birmingham Mail (2005-10), and the Evening Gazette, Teeside (2001-05). Steve has presented daily radio news programmes for BBC local radio, including 36 episodes of HARDtalk interviews from BBC WM.

He trains various blue-chip organisations in crisis media and also creates courses and exams for the National Council for the Training of Journalists. He is associate director of ASAP PR Ltd.


Cost: Member £210 / Non-member £260

Venue: BSA Office, 134-136 Buckingham Palace Road, London, SW1W 9SA


BSA Office, London, Boarding Schools' Association, 4th Floor, 134 Buckingham Palace Road, London, SW1W 9SA, United Kingdom