13 Nov 2018 - 13 Nov 2018
Crisis media training: how schools can be ready
November 13, 2018
Why should you attend?
- Delegates will leave with an in depth understanding of the media, and what journalists are after.
- They will learn how to create and refine soundbites about their school that can be built into media responses.
- They will understand what makes a media crisis, and how to respond with a time-proven 'crisis media plan'.
- Workshops will include a mock development of an outline crisis media plan, with interactive feedback.
- Delegates will learn how to prepare the school's spokesperson for broadcast media interviews.
- They will leave with the latest knowledge on how to deal with negative social media.
10:00am - Tea/Coffee available for delegate arrival
10:30am - Session 1:
- Interaction: your media awareness, experiences and skills SWOT
- Who are the media? What are the media looking for?
- What is a media crisis? Examples and discussion
- How to prepare for media interviews
- Creating and refining soundbites that work for the media
- 'Live' workshop #1: preparing soundbites for your school
11:25am - Tea/Coffee break
11:35am - Session 2:
- Crisis media procedures
- Crisis 'team'
- Holding statement
- Full message/response
- The spokesperson
- Crisis media best practice
- 'Live' workshop #2: preparing your potential crisis media plan
13:00pm - Lunch break
13:45pm - Session 3:
- Feedback: discussing your new crisis media plans
- Top tips
- How to prepare for broadcast media
- Body control: eyes, hands, feet and mouth
- Dealing with negative social media
- Final Q&A
15:30pm - Close
Speaker: Steve Dyson
Steve Dyson has worked as a media consultant and trainer via Dyson Media since 2010. Having worked in the media since 1990, he is a former editor of the Birmingham Mail (2005-10), and the Evening Gazette, Teeside (2001-05). Steve has presented daily radio news programmes for BBC local radio, including 36 episodes of HARDtalk interviews from BBC WM.
He trains various blue-chip organisations in crisis media and also creates courses and exams for the National Council for the Training of Journalists. He is associate director of ASAP PR Ltd.
Cost: Member £210 / Non-member £260
Venue: BSA Office, 134-136 Buckingham Palace Road, London, SW1W 9SA